Crosscut Proposal
Proposal · October 2026 SEO · Site Structure · Google Business Profile

Page two for Perth.
Time to move
onto page one.

Crosscut already sits at #12 for concrete cutting Perth, and 25 of the 131 searches we tracked are on page two, close enough to move. But only 2 are on page one, 66 have no page of yours in the top 100, and the homepage is answering 54 of the 65 searches you do rank for. Your concrete cutting page tells Google it is a copy of the homepage, and there are no area pages behind "Areas We Service". This proposal fixes that, builds the pages that are missing, and puts ongoing SEO behind it.

◆ What we found
2 of 131 searches on page one
Page two for the main Perth concrete cutting searches, and #14 to 40 for 24 suburbs. Weak on core drilling and scanning, and almost invisible for floor grinding.
See the findings ↘
◆ The money terms
57 money terms outside the top 100
Core drilling, scanning, grinding and floor sawing by suburb, plus penetrations, slab sawing and drilling for trades. Searches from people ready to book.
See the money terms ↘
Prepared for
Crosscut
crosscut.au
Myaree · Perth & Western Australia
Prepared by
Daniel Shaw
Senior Account Manager, Fresh Digital · Performance digital partner
01 · The Opportunity

Trusted by Google. Under-built for Perth.

Crosscut delivers concrete cutting, core drilling, floor sawing, floor grinding, demolition and concrete scanning from Myaree, across Perth and Western Australia. Google already trusts the domain enough to rank the homepage on page two for Perth and dozens of suburbs. What it does not have is a clear page for each service and each area, so it guesses, and the guess is almost always the homepage.

What works
The domain has trust

With no area pages at all, the homepage ranks #14 to 22 for Fremantle, Subiaco, Osborne Park, Joondalup and Canning Vale. The core drilling page holds #8 for drilling for plumbing, and floor sawing Fremantle is #9.

What does not
One page doing everything

54 of the 65 searches you rank for point at the homepage. Core drilling Perth (#36) and diamond core drilling (#47) go to the homepage, and concrete cutting Landsdale goes to Why Choose Us.

What is missing
Services and areas with no page

No area pages, no penetrations or slab sawing page, nothing for plumbers and electricians. 13 of 16 scanning and 10 of 11 floor grinding searches have no page in the top 100.

◆

No rebuild needed. The site is quick, the six service pages already exist, and the domain is trusted. The work is fixing the technical faults holding the concrete cutting page back, building out each service page, and adding the area and specialist pages, all inside the monthly SEO retainer.

02 · What We Found

Page two everywhere. Page one almost nowhere.

We tracked 131 searches on 26 October 2026 across Google Australia, covering concrete cutting, core drilling, floor sawing, floor grinding, scanning and demolition, in Perth and 30 suburbs and regional centres. You are on page one for 2, on page two for 25, and in the top 100 for 65. The base is there; nothing has been built on it yet.

2 of 131
searches on page one, none in the top 3
#12
for concrete cutting Perth, the main search for your core service
25
searches at #11 to 20, the quickest wins on the board
66 of 131
searches where Google shows no page of yours in the top 100
GroupSearchesWhere you stand
Your best positions2concrete drilling for plumbing Perth #8concrete floor sawing Fremantle #9
Close to page one25At #11 to 20, the quickest wins: concrete cutting Perth #12 concrete sawing Perth #12 concrete cutting and coring Perth #12 concrete cutting for demolition Perth #12 concrete cutting contractors Perth #13 concrete slab cutting Perth #13 concrete coring services Perth #13 concrete cutting services Perth #14 floor sawing Perth #14 concrete demolition Perth #15 concrete core drilling Perth #19, plus 9 suburb searches and 5 more
Concrete cutting by suburb309 at #14 to 20: Fremantle #14 Malaga #18 Welshpool #18 Subiaco #19 Osborne Park #20. Further back: Joondalup #22 Cockburn #26 Bibra Lake #28 Wanneroo #35 Belmont #59. Not in the top 100: Mandurah Bunbury Midland Bayswater Henderson
Core drilling25core drilling Perth #36 diamond core drilling Perth #47 core drilling Wanneroo #40 core drilling Cockburn #57. 16 not in the top 100, including core drilling Joondalup Osborne Park Welshpool Fremantle Rockingham Mandurah concrete drilling for electrical services Perth
Floor sawing15concrete floor sawing Perth #14 floor sawing contractors Perth #22 Belmont #23 Joondalup #25 Cockburn #27 Kwinana #30. Not in the top 100: Bibra Lake Canning Vale Malaga Osborne Park Wangara Welshpool
Concrete scanning16concrete scanning Perth #58 concrete scanning Kwinana #74. The other 14 suburbs are not in the top 100
Floor grinding11concrete grinding contractors Perth #39. Not in the top 100: concrete floor grinding Perth and all 9 suburb searches
Specialist work6None in the top 100: concrete penetrations Perth concrete slab sawing Perth concrete cutting for civil contractors concrete cutting for pipe installation concrete cutting for plumbing and electrical work commercial concrete cutting
Questions people ask9None in the top 100: how much does concrete cutting cost what is concrete core drilling floor sawing vs wall sawing when is concrete scanning required how to create penetrations in concrete walls

Source: ranking report for crosscut.au dated 26 October 2026, Google.com, Australia, English. All 131 rows parsed and reconciled to the report's own summary panel (0 at #1, 0 at #2 to 3, 2 at #4 to 10, 25 at #11 to 20, 38 at #21 to 100, 66 at 101+). Groups overlap where a search fits more than one.

⚠ Why you are stuck on page two

Facts from the ranking report and your homepage and concrete cutting page, checked 26 October 2026
  • ✕
    The concrete cutting page points Google at the homepage. Its canonical tag is set to the homepage, and it uses the homepage's title and meta description word for word. That tells Google to ignore it, which is why it does not appear once in 131 searches, including concrete cutting Perth.
  • ✕
    The homepage is doing every job. 54 of your 65 rankings go to the homepage, so Google is choosing between one page and better-matched competitors for every service and suburb. It wins page two and loses page one.
  • ✕
    Service pages are too thin to compete. The concrete cutting page is about 100 words: one paragraph and three bullet points, with no mention of Perth or any suburb, no FAQs, no projects and no call to action.
  • ✕
    "Areas We Service" leads nowhere. The homepage section (headed "Areas We Services") has a Learn More button but no area pages behind it, so suburb searches all fall to the homepage, and Bibra Lake, Belmont and Canning Vale near your Myaree base sit at #28 to 101+.
  • ✕
    Broken and inconsistent links. Footer links on the service pages go to /services/services/…, a doubled path that does not exist. Contact links to both contact.html and contact-us.html, About to both about.html and #about-us, and the scanning page is indexed without the www.
  • ✕
    Headings and details. The homepage has several H1 headings, the first being the slogan "Skilled Competent Reliable." The social icons link nowhere, and there are typos in key headings.

Website: homepage, concrete cutting service page, title and meta tags, menu and footer read 26 October 2026. The other five service pages and the About pages are audited in month 1.

03 · The Money Terms

The searches that bring in the work

Money terms are the searches a builder, plumber, electrician or site manager types when they are ready to book: concrete cutting Perth, core drilling Joondalup, floor sawing Welshpool, concrete scanning Perth. 122 of the 131 searches are money terms for work Crosscut does. You are on page one for 2 of them, and 57 have no page of yours in the top 100.

2 of 122
money terms on page one
27 of 122
money terms in the top 20, close enough to move in the first months
57 of 122
money terms with no page of yours in the top 100
3 of 27
scanning and grinding searches in the top 100, two whole service lines
Money term groupWhere you standWhat it needs
1. Concrete cutting Perth16 searches · 9 in top 20 · 16 in top 100concrete cutting Perth #12 concrete sawing Perth #12 concrete cutting contractors Perth #13 concrete slab cutting Perth #13 concrete cutting company Perth #14 commercial concrete cutting Perth #21 reinforced concrete cutting Perth #21 concrete wall sawing Perth #22 concrete cutting for builders Perth #22The concrete cutting page fixed and rebuilt as your Perth cutting page, with commercial, reinforced and wall sawing covered on it
2. Concrete cutting by suburb30 searches · 9 in top 20 · 25 in top 100Fremantle #14 Malaga #18 Welshpool #18 Osborne Park #20 Canning Vale #21 Joondalup #22 Rockingham #22 Cockburn #26 Bibra Lake #28 Belmont #59 Mandurah 101+ Henderson 101+ Midland 101+An Areas We Service hub, region pages, and pages for the priority suburbs near Myaree and the industrial areas
3. Core drilling25 searches · 1 on page one · 9 in top 100concrete drilling for plumbing Perth #8 concrete coring services Perth #13 concrete core drilling Perth #19 core drilling Perth #36 diamond core drilling Perth #47 core drilling Joondalup 101+ core drilling Welshpool 101+ concrete drilling for electrical services Perth 101+The core drilling page made the answer for every coring search, with diamond drilling and drilling for plumbers and electricians on it
4. Floor sawing15 searches · 1 on page one · 9 in top 100concrete floor sawing Fremantle #9 floor sawing Perth #14 floor sawing contractors Perth #22 Belmont #23 Joondalup #25 Kwinana #30 Welshpool 101+ Osborne Park 101+ Canning Vale 101+The floor sawing page rebuilt, and floor sawing linked from every area page
5. Concrete scanning16 searches · 2 in top 100concrete scanning Perth #58 concrete scanning Kwinana #74 Joondalup 101+ Osborne Park 101+ Welshpool 101+ Rockingham 101+ Mandurah 101+The scanning page rebuilt around GPR scanning before cutting and drilling, linked from cutting and coring
6. Floor grinding11 searches · 1 in top 100concrete grinding contractors Perth #39 concrete floor grinding Perth 101+ Welshpool 101+ Osborne Park 101+ Canning Vale 101+The grinding page rewritten for "concrete floor grinding Perth", if this is work you want more of
7. Specialist & trade work9 searches · 2 in top 20 · 3 in top 100concrete cutting for demolition Perth #12 concrete demolition Perth #15 concrete removal Perth #27 concrete penetrations Perth 101+ concrete slab sawing Perth 101+ concrete cutting for civil contractors 101+ concrete cutting for pipe installation 101+New pages for penetrations and slab sawing, and trade pages for builders, civil contractors, plumbers and electricians

Money terms: searches in the 26 October report where the person is looking to hire or book work Crosscut does. 122 of the 131 searches; the other 9 are questions such as how much concrete cutting costs and when scanning is required, covered in section 05. Search volumes and click values for each term are measured in Google Keyword Planner in month 1 and used to set the order of work.

04 · The Structure Fix

One clear page per job, per area

For each search we choose the page that should answer it, fix the technical faults stopping it from ranking, give it the content to beat the page one competitors, and link it properly from the menu and the new area pages. Then we build the pages for work you do that has no page today.

ServicePages ranking todayBecomes
Concrete cutting#12 Perth · 0 rankings for its own pagehomepage /services/concrete-cutting.html /about/why-choose-us.htmlThe cutting page gets its own canonical, title and content and owns the Perth cutting searches; the homepage supports it
Core drilling#8 plumbing · #36 Perth/services/core-drilling.html homepageOne core drilling page for every coring search, Perth and suburbs
Floor sawing#9 Fremantle · #14 Perth/services/floor-sawing.html homepageThe floor sawing page owns floor sawing Perth, with suburbs linked from area pages
Floor grinding#39 contractors · 101+ Perth/services/floor-grinding.htmlRewritten for concrete floor grinding Perth
Concrete scanning#58 Perth · 101+ suburbs/services/scanning.html (indexed without www)One www address, rebuilt and linked from cutting and coring
Demolition#15 demolition · #27 removal/services/demolition.html homepageKept, with concrete removal and cutting for demolition added to the page
!
Technical fixes, first week
Fix

Small changes that unblock the biggest search on the board. None of them need a redesign.

→
Canonical and title on the concrete cutting page set to itself, and every service page checked for the same fault.
→
Broken footer links to /services/services/ corrected on every service page.
→
One address per page: www redirect, and contact and about links pointing to one URL each.
→
One H1 per page with the keyword in it, typos corrected and social links connected.
+
New service and trade pages
Gaps

Work you do, or could win, with no page for Google to rank today. We confirm each one with you before writing it.

→
Concrete penetrations: penetrations Perth and how to create them, none in the top 100.
→
Slab and wall sawing: slab sawing Perth 101+, wall sawing Perth #22.
→
Plumbers and electricians: drilling for plumbing #8 shows the demand; electrical and pipe work are 101+.
→
Builders and civil contractors: cutting for builders #22, civil contractors 101+.
→
Projects: completed jobs written up with location, scope and photos, the proof site managers look for.
→
FAQs and guides: cost, core drilling, floor vs wall sawing and scanning, answered in plain words.
◎
Area pages that earn their place
Local

With no area pages, the homepage already reaches page two for 9 suburbs and #21 to 40 for 15 more. A real page for each priority area takes those to page one.

→
Areas We Service hub with North, South, East and Regional WA region pages.
→
Close to home first: Myaree, Bibra Lake, Cockburn, Fremantle, Belmont, Canning Vale and Henderson.
→
Industrial areas next: Welshpool, Osborne Park, Malaga, Wangara and Joondalup.
→
Real local content, projects and the services in demand, so no page is a copy of another.
⚠ What we need from you
  • Your completed projects. Client type, suburb, scope and photos, so service, area and project pages have real proof.
  • Which services you want to grow, including whether floor grinding, scanning and regional work such as Mandurah, Bunbury and Geraldton are on the table.
  • The areas you work most and where you want more jobs, so the area pages start in the right places.
  • Access to the website, Google Search Console and your Google Business Profile.
05 · Be The Answer

SEO, your Google profile and AI search

Once each search has the right page, the monthly work does three jobs: lifts the 25 page-two searches onto page one, keeps your Google Business Profile working for the map results around Myaree, and makes sure that when a builder asks Google, ChatGPT or Gemini who does core drilling or concrete scanning in Perth, the answer can include you.

✓
Quick wins first: the 25 searches at #11 to 20 pushed onto page one, starting with concrete cutting Perth at #12.
✓
Services next: core drilling, scanning and floor grinding brought into the top 20 for Perth.
✓
Google Business Profile optimised: the right categories and services, your service areas, job photos and regular posts.
✓
Your page one positions protected: drilling for plumbing and floor sawing Fremantle checked through every change.
◆ Be the answer, on Google and in AI tools

Nine questions, no answers yet.

AI tools and Google both favour the contractor whose website explains the work. Today none of the nine question searches in the report, from what concrete cutting costs to when scanning is required, has a page of yours in the top 100. Answered clearly on the right pages, those questions get quoted and bring the buyer to you.

Plain answers
Cost, core drilling, floor vs wall sawing, scanning and safety, answered on each service page.
Consistent details
One name, Myaree address and phone number across your site, Google profile and directories.
Project proof
Real jobs with suburb, scope and photos, the detail AI tools and buyers both trust.
06 · The SEO Plan

SEO, month by month

The technical fixes come first, because every later month builds on them.

Month 1
Fix & audit
  • Concrete cutting canonical and title fixed
  • Broken links, www and headings corrected
  • Full audit of every service page
  • Google Business Profile optimised
Month 2
Cutting & coring
  • Concrete cutting page rebuilt for Perth
  • Core drilling page rebuilt
  • The 25 searches at #11 to 20 targeted
Month 3
Sawing, scanning & grinding
  • Floor sawing, scanning and grinding pages rebuilt
  • FAQs on every service page
  • First quarterly ranking review against the baseline
Month 4
Areas, close to home
  • Areas We Service hub and region pages
  • Myaree, Bibra Lake, Cockburn, Fremantle, Belmont, Canning Vale pages
Month 5
Specialist & trade
  • Penetrations and slab sawing pages
  • Plumbers, electricians, builders and civil pages
  • Industrial area pages: Welshpool, Osborne Park, Malaga
Month 6
Review & next plan
  • Full ranking report against the 26 October baseline
  • Enquiries by service and area
  • The next six months, with the evidence for each step
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
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Clients served across AU & APAC
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Tailor-made strategies, never one-size-fits-all packages.
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Simple, meaningful reports with metrics you'll actually understand.
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Affordable pricing for real work, done by real people.
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Gold Coast based, available and always responsive.
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Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
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Director
SEO and Google Ads specialist building strategies that deliver measurable results.
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Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
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Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

Investment, in plain numbers

One monthly fee covers everything in this proposal: the technical fixes, service page rebuilds, new service, trade and area pages, SEO and your Google Business Profile. There is no separate setup or rebuild fee.

Structure fix · months 1 to 5Inclusion
Canonical, title, broken link, www and heading fixesIncluded
Six service pages rebuilt with FAQsIncluded
New pages (penetrations, slab sawing, trade pages)Included
Areas We Service hub, region and priority suburb pagesIncluded
Setup fee$0
Monthly · from month 1Inclusion
Ongoing SEO and contentIncluded
Google Business Profile optimisationIncluded
Rank tracking on the 131 searchesIncluded
Monthly reportIncluded
SEO retainer$1,000 + GST / mo
◆

The bottom line. $1,000 + GST a month, starting on acceptance, covering the structure fix and ongoing SEO together.

All fees are in Australian dollars and exclude GST. Fresh Digital is registered for GST. The SEO retainer is $1,000 + GST a month ($1,100 once GST is added), payable monthly in advance from acceptance. No ranking position or number of enquiries is promised; results are measured and reported, not guaranteed. The website, its content and your accounts remain yours. Payment details are at the end of this proposal. This proposal is valid until 26 November 2026.

FAQs

Questions you might have

Will the changes put our current rankings at risk?

No. Your two page one positions keep their pages and their focus, and the homepage keeps its address. Fixing the concrete cutting page's canonical lets Google count a page it is currently ignoring; it does not take anything away. Every change is checked against the 26 October baseline the following week.

Do we need a new website?

No. The site is quick, the six service pages already exist and the domain is trusted. The fix is technical corrections, stronger content and new pages, which is all included in the monthly retainer.

Why does the homepage rank instead of our service pages?

When a service page is thin, or tells Google it is a copy of another page as the concrete cutting page does, Google falls back to the strongest page it has. Service pages with their own canonical, title and real content give Google a better match, and that is what lifts a search from page two to page one.

How long until we see results?

The technical fixes and the 25 searches at #11 to 20 usually move first, within the first few months. Scanning, grinding and the suburbs outside the top 100 take longer because the pages have to be built first. You get a report every month and a full review against the 26 October baseline at month 6.

Do you need anything from us?

Your completed projects and photos, which services and areas you want to grow, and access to the website, Search Console and Google profile. The list is in section 04.

Who will we deal with?

Daniel Shaw is your contact from day one. His direct line and email are below, and every question on scope, numbers or progress goes straight to him.

09 · Next Steps

Ready to get started

01
Accept below
Enter your name and role and accept. It goes straight to Daniel.
02
Kick-off call
Up to 30 minutes: your services, priority areas, projects and access to your website and Google profile.
03
Technical fixes
Concrete cutting page unblocked, broken links and headings corrected, and the full page audit in month 1.
04
Rank, refine, report
The month by month plan in section 06, with a plain English report each month.

Accept this proposal

Enter your name and role, then accept. It opens an email to Daniel Shaw confirming you would like to go ahead. Nothing is charged at this point.

Accept proposal ↗Enter your name and role to continue
Daniel Shaw, Senior Account Manager at Fresh Digital
Your key contact
Daniel Shaw
Senior Account Manager, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the structure fix through to every monthly report.

Payment

Pay to get started

Lock in your start date by paying your first month securely by card. After that, the retainer is invoiced monthly.

Amount to enter at checkout (incl. GST)$1,100
Pay securely online ↗
🔒 Secure card payment via Stripe

On the Stripe page you type the amount yourself. Enter $1,100, which is the first month of SEO at $1,000 + GST. Prefer bank transfer or a formal tax invoice? Just reply to this proposal and we will sort it out.

Fresh Digital · Australia's digital partner · 14 years of search & digital
daniel.s@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
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